Basicly there are 2 umbraco template tags
The insert item one : <umbraco:Item field="bodyText" runat="server"/>
And the insert macro : <umbraco:Macro macroAlias="MacroAlias" Alias="MacroAlias" runat="server"/>
You can just use the 'Insert umbraco field' modal (after hitting the button on the template) to insert the items ones and use the Insert umbraco macro for the macro ones
Umbraco tips and tricks:
http://www.nibble.be - umbraco mvp 08/09 - certified level 1 & 2 professional